AMERICAN EXPRESS

HEROES ARE BORN EVERYDAY

Working in close alliance with an A-list creative team, I helped to develop a new platform and identity: American Express Next Contenders. For this project, we chose four up-and-coming tennis players for whom the US Open could catapult them into sports history or sink them into nameless obscurity. I led a first-hand documentation of the players both on the court and behind the scenes, and worked side by side with a film crew that shot and edited over 30 original videos. I also created and wrote daily feature stories for a blog within the highly trafficked


usopen.org site.