NOMAD HOTEL

BELLE EPOQUE MEETS FRONTIER BOHEME

I crafted the brand voice and imaging for the NoMad Hotel Group website, one of New York’s premier lifestyle boutiques located in the heart of the historic NoMad neighborhood (North of Madison Square Park). Seeking to distinguish itself from the inundation of New York luxury hotels, the Nomad challenged me to come up with an original interpretation of Beaux-Arts luxury blended with an authentic New York state of mind. This assignment involved directly interfacing with managers, contractors, architects and celebrity chef Daniel Humm of the Eleven Madison Park Restaurant to capture a personal tone that paid homage the Nomad’s take on grand European hotel opulence without undercutting its modern aesthetic and attitude.



thenomadhotel.com