Archive for the ‘Projects’ Category
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TRUE: Front Tier
BRAND NEW I was asked to become the TRUE Agency’s Editor-at-Large with the task of developing original editorial content for the website and brand. With offices in London, New York and Paris, TRUE defines and implements effective content strategies to reach, engage and inform selected audiences. Due to the management team’s roots […]
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TRUE: Outside In
BRAND NEW I was asked to become the TRUE Agency’s Editor-at-Large with the task of developing original editorial content for the website and brand. With offices in London, New York and Paris, TRUE defines and implements effective content strategies to reach, engage and inform selected audiences. Due to the management team’s roots […]
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SMALL KINGS
THE PEOPLE’S PARTY IN LIVING COLOR I partnered with photographer Alessandro Simonetti in December 2009 to document the popular, and now world-renowned Jamaican street dance Passa Passa. The resulting book project, Small Kings, is a collection of impressionistic cameos and a long-form text that speak to the people, the place […]
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PUMA
FOOTBALL ASSASINS ON AFRICAN SOIL Puma commissioned a hand-selected, seven-person editorial team to document the 2008 African Cup of Nations in Ghana, focusing on key Puma-sponsored teams and players. This included over one month spent researching, developing and writing pieces exploring the local culture surrounding the annual African Cup of […]
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PIRELLI
ALL THAT’S GOLD DOES NOT GLITTER I was asked to team with the Pirelli brand and tattoo artist Scott Campbell for a special project at the tire manufacturer’s newest flagship store in Milan, Italy. The project featured Campbell “tattooing” Pirelli tires fitted to a limited-edition Ducati Diavel motorcycle on display […]
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NOMAD HOTEL
BELLE EPOQUE MEETS FRONTIER BOHEME I crafted the brand voice and imaging for the NoMad Hotel Group website, one of New York’s premier lifestyle boutiques located in the heart of the historic NoMad neighborhood (North of Madison Square Park). Seeking to distinguish itself from the inundation of New York luxury […]
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ISLAND OUTPOST
JAMAICA’S HOLLYWOOD OF THE HIGH SEAS In 2008, I was specially commissioned to create a signature language and brand identity for music industry veteran and hotel visionary Chris Blackwell’s Island Outpost Boutique Hotel Collection. This dream assignment involved a four-month residency at each of the five Island Outpost properties – […]
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ETIQUETTE CLOTHIERS : The Art of Socks
THE WORLD’S MOST PROPER BASICS Etiquette Clothiers commissioned me to work from inception to completion on developing a creative platform for the label’s “Art of Socks” viral, video and print launch. The project’s aim was to present the art of sock making in an intelligent and inspiring light by focusing […]
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AMERICAN EXPRESS
HEROES ARE BORN EVERYDAY Working in close alliance with an A-list creative team, I helped to develop a new platform and identity: American Express Next Contenders. For this project, we chose four up-and-coming tennis players for whom the US Open could catapult them into sports history or sink them into […]